The S.H.I.P. Framework
Most founders jump straight to building. They skip research, skip validation, skip planning — and wonder why their product fails. The S.H.I.P. framework fixes this with four deliberate phases.
Scout: Know your market before you build
Research competitors, validate pain points, and verify data sources. Most founders skip this and build something nobody wants. You won't.
What you'll do
- Competitor research and positioning
- Pain point validation with real data
- Data source verification
- Market size estimation
Harden: Pressure test everything
Score your idea across 10 dimensions. Build a financial model. Map user journeys. If it doesn't survive the SHIP Score, it shouldn't survive your bank account.
What you'll do
- SHIP Score assessment (10 dimensions, /50)
- Financial model and unit economics
- User journey mapping
- Risk register and mitigation plan
Implement: Build with a professional stack
Scaffold your project with the same tools professional developers use. Next.js, Supabase, TypeScript — with AI as your coding partner, not your crutch.
What you'll do
- Professional project scaffolding
- Database, auth, and error handling
- Core feature development
- Testing and quality assurance
Publish: Deploy, monetize, and grow
Ship to production with real payments, real analytics, and a real launch plan. Not a localhost demo — a live product making money.
What you'll do
- Vercel deployment and domain setup
- Stripe payment integration
- SEO, analytics, and email capture
- Launch checklist and growth plan
Why S.H.I.P. Works
of startups fail because they build something nobody wants. Scout prevents this.
more productive with AI when you scaffold properly. Your CLAUDE.md is your secret weapon.
shipped product is worth 100 ideas. Publish makes sure you actually launch.
Ready to S.H.I.P.?
See exactly what you'll build in each module, or jump in and start today.