Free Resource
The SHIP Score
Score your idea across 10 dimensions. Get a clear verdict: Ship It, Promising, Risky, or Sink It. Know before you build.
The SHIP Score
10 dimensions. 50 points. One verdict.
1
Market Clarity
Can you clearly define who your customer is?
2
Problem Severity
Is this a painkiller or a vitamin?
3
Differentiation
Why would someone pick you over alternatives?
4
Distribution
How will customers find you?
5
Pricing
Can you charge enough to build a business?
6
Unit Economics
Does the math work at scale?
7
Execution Risk
Can you actually build and deliver this?
8
Founder Fit
Are you the right person to build this?
9
Timing
Is the market ready for this now?
10
Data Feasibility
Can you get the data you need?
Verdicts
SHIP IT
42-50 pts
PROMISING
34-41 pts
RISKY
25-33 pts
SINK IT
0-24 pts
Why Score Before You Build?
- 70% of startups fail because they build something nobody wants.
- Vibe coding makes it easy to build fast — but fast in the wrong direction is still wrong.
- The SHIP Score forces you to think critically about 10 dimensions before you commit time and money.
Get the Template Free
Enter your email and we'll send you the SHIP Score template — a ready-to-use spreadsheet for scoring any product idea.
Want the Full Methodology?
The SHIP Score is phase 2 of the S.H.I.P. framework. The full course teaches you all four phases — from research to a live, revenue-generating product.